A new term has been coined to describe rich entrepreneurs and executives who strive to look like starving artists. The word is Poorgeoisie and according to the Wall Street Journal, the social class has been with us for years. What has changed is that many of them no longer have to pretend to be poor. On the other side of the spectrum are the new entrepreneurs who are launching home-based Internet marketing businesses and who are creating massive wealth in the process. These folks have no reason to pretend that they are poor and are in fact quite proud of their income and their accomplishments.